Skechers to Go Private as 3G Capital Strikes $9.4 Billion Acquisition Deal

3G Capital's Bold Move: Skechers Set to Exit the Stock Market

If you’ve picked up a pair of Skechers lately, you probably didn’t imagine the name behind your sneakers would soon be at the heart of a multibillion-dollar shake-up. But here we are: Skechers has agreed to a $9.4 billion acquisition from 3G Capital, a powerhouse investment firm known for making big, sometimes controversial, moves in the retail and consumer sectors.

The deal, which is expected to wrap up in the third quarter of 2025, puts Skechers’ shares at $63 each—around 30% higher than the company’s recent average trading price. This premium is a classic play to win over shareholders, who will need to approve the transaction along with regulatory authorities. If all goes as planned, Skechers will leave the public markets, a move that’s becoming increasingly rare for a company of its size and global reach.

Skechers Leadership Stays the Course

There’s no drama at the top: founder and CEO Robert Greenberg is sticking around, as are President Michael Greenberg and COO David Weinberg. That stability isn’t just for show—it reassures employees, retailers, and sneaker fans that Skechers’ playbook won’t suddenly change overnight. The leadership team has built Skechers into the world’s third-largest athletic footwear brand, trailing just behind the likes of Nike and Adidas. If you’ve seen someone sporting those chunky trainers on the street or your favorite celebrity, credit the Greenberg crew.

Rumors about Skechers’ future have swirled for years, mostly around its family-run style and impressive staying power in a tough market. But rather than selling out to a rival or a giant retailer, the team opted for a private-equity backer with deep pockets and a reputation for shaking things up.

For 3G Capital, the move broadens their reach beyond their hits with legacy food and restaurant brands like Burger King and Heinz. This is their first major move into the footwear world, and analysts are keen to see what changes—if any—are coming down the road for Skechers’ product lines and global expansion. 3G's usual approach? Streamlining operations and cutting costs. But the firm also loves consumer brands with room to grow, so there’s plenty of hope that Skechers could see a fresh round of investment in new styles, tech, or markets.

• The purchase price is about 30% more than Skechers' recent stock average.
• Shareholders will get a cash buyout—no new shares to track or worry about.
• 3G is betting on strong, steady cash flows from the world's third-biggest sneaker company.
• Skechers remains in the hands of its founding family and current leadership team.

The sneaker game is always changing, and giant takeovers like this don’t come along every day. As Skechers prepares to go private, the retail world is watching. Will 3G Capital’s investment help Skechers break new ground—maybe snatching a bigger share from Nike and Adidas? Or is this the start of a leaner but still familiar brand? Everyone from Wall Street traders to everyday shoppers will be eyeing the next move.